![]() ![]() Step 2: Under the Extensions tab given on the left side, you will see the list of all installed Add-ons. Step 1: If you want to uninstall some of the installed Add-ons on your FireFox, then open the browser and then use the keyboard shortcut- Ctlr+Alt+A to open the Add-on manager. After that, you will have successfully installed the add-on. ![]() Step 6: Depending on the extension, you will then need to restart Firefox. When this process is complete, click Install/Add button in the pop-up that appears to complete the process. Step 5: The browser then downloads the plug-in. This is how we believe blocking tools can strengthen the commercial activity that underlies the Internet while giving users control and earning back their trust.Step 4: After that list of Add–ons will appears, select the one you want to install and then hit the “ Add to Firefox” button. So while Focus by Firefox is launching geared towards giving more choice over tracking, we plan to provide control over performance and data usage.Īs we innovate on this product, we’ll be transparent about our decisions and work to create and improve those feedback loops between users and content providers. And we need to understand better what users want. As an industry, we need to figure out how to make these feedback mechanisms much more robust, so that content providers have a stronger incentive to put users in command of their online experience. If they do so, Disconnect has a process in place for content providers to become unblocked, creating an important feedback loop between users and content providers.Ĭontent blocking is new terrain for us and we don’t have all the answers yet. The fact that those standards are public means that content providers–in this case those that are tracking users–have an opportunity to improve their practices. It bases its list on a public definition of tracking and publicly identifies any changes it makes to that list, so users and content providers can see and understand the standards it is applying. We think Disconnect’s public list provides a good starting point that demonstrates the value of open data. To do this, we’ve based a portion of our product on a list provided by our partner Disconnect under the General Public License. With Focus by Firefox, we are taking a different approach. And some content blockers remove companies from a list in exchange for payment. They don’t provide ways for blocked content providers to improve and become unblocked. They aren’t transparent about their choices. Focus by Firefox is free to users and we don’t monetize it in other ways.įor many content blockers, the standards used to determine what gets blocked aren’t clear. We want this product to encourage a discussion about users and content providers, instead of monetizing users’ mistrust and pulling value out of the Web ecosystem. We made Focus by Firefox because we believe content blockers need to be transparent with publishers and other content providers about how lists are created and maintained, rather than placing certain content in a permanent penalty box. We’ve now put these principles into action. That’s why we articulated our three content blocking principles. At the same time, it is important that these tools are used to create a healthy, open ecosystem that supports commercial activity, instead of being used to lock down the Web or to discriminate against certain industries or content. Content blockers offer a way to rebuild that trust by empowering users. This loss of trust has impacted the ecosystem – sometimes negatively. Too many users have lost trust and lack meaningful controls over their digital lives. We want to build an Internet that respects users, puts them in control, and creates and maintains trust. ![]() The app allows users to control their data flow by blocking categories of trackers such as those used for ads, analytics and social media and allows increased performance on mobile devices by blocking Web fonts. Today we are launching Focus by Firefox, a free content blocker for Safari users on iOS 9. ![]()
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